Tēnā koutou, nau mai ki a Wai - Tai.

We are 5 bros (Nare, Maia, Rāniera, Euan and Rangi) who in late 2024 decided after years of thinking about it to start Wai - Tai. A kaupapa centred on water activities through a uniquely Māori lens. We wanted to express our culture in and out of the water, we wanted to wear kākahu that was about culture first.

We decend from Māui, Paikea, Toi, Kiwa who were all masters of the ocean. So this kaupapa means something to us, its more than clothing, we hope it encourages you to feel proud of who you are and where you come from.

We all love surfing, fishing, diving, waka-ama. This love of being in and around water we want to share with you through Wai - Tai (Nare came up with the name).

Our motto is "kia niwha te tapuwae" it means to make the most of every moment, to give purpose to your next action. So, what's holding you back?

We believe in this kaupapa. Wai - Tai ka tākina!